Building your Personal Brand
A great personal brand links your passions, strengths, and value proposition in a clear, concise message. It prompts employers and recruiters to take notice—and compels them to contact you right away.
“After I received my first draft, I sent it to a dozen companies. The following week, I received four interviews. Four! Two weeks later, I started a new job with a significant salary boost. Thank you for the persuasive, well-branded resume.” — M.R.
►WE’LL BEGIN WITH a branding strategy session
For most of my clients, the process starts with a phone consultation. This is not just a phone call to collect details about your work history, it is a collaborative discussion that allows me to get a sense of who you are, identify your career objectives, and develop a one-of-a-kind brand and presentation.
Based on our 60- to 90-minute consultation, I create customized, authentic documents that tell your story in a way that wins the attention of recruiters, employers, and board search committees.
In some cases, I’ll gather information about your goals, personality, and experience through an emailed questionnaire that is both comprehensive and easy to fill out. I have written thousands of branded, job-winning resumes using this technique, and it works for international professionals and those without the time for a phone call.
“I was afraid to start job searching, but now I am ready to forge ahead in my career. Thank you for taking a load of pressure off my shoulders.” — A.T.
This is where your personal story (and your own unique voice) can really capture attention.
LinkedIn profiles make the biggest impact when they are personally branded, loaded with real-world achievements, and filled with the right keywords and phrases to attract hiring managers and recruiters in your field. Keep in mind that while appropriate keywords are essential, characters are limited, so space on LinkedIn must be used wisely.
To help separate you from the crowd and make a lasting impression with targeted audiences, I recommend taking a bold yet professional approach on LinkedIn. In most cases, I suggest using a first-person narrative to speak directly to potential employers and make a connection with the people who are assessing you through your profile.
RESUMES AREN’T LIKE THEY USED TO BE
In the past, resumes simply listed job histories and education. These days, an authentic and compelling personal brand is necessary to show employers that you are the best hiring choice. Using marketing techniques such as targeting, strategic positioning, relevant keywords, and metrics-driven accomplishments—as well as a touch of storytelling—your new resume will make employers and recruiters sit up and take notice.
E-NOTE COVER LETTERS
A well-crafted cover letter makes a positive impression right away—prompting employers and recruiters to call you for interviews. An e-note is a smart, concise, powerhouse letter designed exclusively for email. Some fields require cover letters, but most professionals need e-notes in today’s job market.
STRAIGHT-TO-RECRUITER RESUME DISTRIBUTION
Give your job search traction by distributing your resume and e-note to the right people at the right time. This service includes personalized resume distribution to a select group of recruiters, headhunters, and executive search firms.
The database is updated weekly, and consists of 16,000+ firms and 32,000+ retained and contingency recruiters at some of the nation’s top firms, such as Boyden, Egon Zehnder, Heidrick & Struggles, Korn Ferry, and Spencer Stuart.
Here’s how it works: You’ll fill out a form to target your search by industry, position, salary range, and location. Then, I’ll oversee the distribution process for you, and send you a spreadsheet with each recruiter’s and headhunter’s contact information so you can follow up, build relationships, and stay in touch with the people who received your resume.
PRIVATE EQUITY & VENTURE CAPITAL DISTRIBUTION
Similar to the recruiter distribution service, I also offer private equity/venture capital resume distribution, which targets 2,500+ firms and 8,500+ contacts in the U.S.
ONE-PAGE NETWORKING RESUMES
Hiring managers and recruiters expect to receive resumes that are two to three pages long. However, there are occasions when you may need a short, crisp document that captures attention very quickly. A one-page summary will increase your networking flexibility by mirroring the branding of your full-length resume while streamlining your achievements on a single page.
INTERVIEW FOLLOW-UP LETTERS
It is common to leave a job interview feeling like you should have said more about your skills, abilities, or accomplishments. This strategic follow-up letter will strengthen your impression with interviewers by addressing concerns and providing additional information about your background.
First, I’ll send a compelling initial draft. Then, after your first job interview, contact me with some details about the meeting. Based on your feedback, I’ll strategically fine-tune the original content to help you land the position.
OTHER WRITING MATERIALS
I write individual documents or complete packages based on your needs. I also create “brag books” for job seekers and web content for small businesses. Please get in touch to discuss your project.