Translate who you are into what you do

You aren’t typical—your resume shouldn’t be either.

Your new career documents will combine compelling visual branding with original, customized, real-person-behind-the-words content to make you stand out from every competitor in the game.

 

After I received my first draft, I sent it to a dozen companies. The following week, I received four interviews. Four! Two weeks later, I started a new job with a significant salary boost. Thank you for the persuasive, well-branded resume.
— M.R., Executive Vice President (EVP), Finance

RESUMES AREN’T LIKE THEY USED TO BE

Remember when resumes were single-page documents that listed your career experience and education? Times have changed. In today’s competitive job market—an authentic and compelling personal brand is necessary to show employers that you are the best hiring choice. Using marketing techniques such as targeting, strategic positioning, keyword selection, metrics-driven accomplishments, and a touch of storytelling, your new resume will make employers and recruiters sit up and take notice.

APPLICANT TRACKING SYSTEM (ATS) RESUMES

Many companies use Applicant Tracking Software (ATS) to filter and rank resumes before passing them along to actual human beings. These systems parse information based on keywords, and there are specific (and always evolving) guidelines that need to be followed in order to push your resume to the next stage of the review process.

For instance, in the past, it was essential to strip away tables, graphics, and other eye-catching features to comply with ATS standards. Not anymore…not if they’re done right. I apply the latest standards to create resumes that appeal to both human readers and ATS.

EXECUTIVE RESUMES VS. BOARD-OF-DIRECTORS RESUMES

There are critical differences between executive and board-level resumes. An executive resume must be precisely aligned with your career goals, branded to attract the right positions, and carefully crafted to articulate your real-world value to multiple audiences.

Resumes that are designed for board of directors seats are equally powerful and compelling, but targeted for this distinct audience. These documents emphasize big-picture vision and consensus building while showcasing your unique strengths and hands-down value for corporate governance settings.

ONE-PAGE NETWORKING RESUMES

Hiring managers and recruiters expect to receive executives resumes that are two to three pages long. However, there are occasions when you may need a short, crisp document that captures attention very quickly. This powerful, one-page document will increase your networking flexibility by mirroring the branding of your full-length resume while streamlining your achievements onto a single page.

INTERVIEW FOLLOW-UP LETTERS

It is common to leave a job interview feeling like you should have said more about your skills, abilities, or accomplishments. This strategic follow-up letter will strengthen and solidify your impression with interviewers by addressing concerns and providing additional information about your background.

First, I’ll send you a compelling initial draft. Then, after your first job interview, contact me with some details about the meeting. Based on your feedback, I’ll strategically fine-tune the original content to help you land the position.

LINKEDIN PROFILES

This is where your personal story (and your own unique voice) can really capture attention.

LinkedIn profiles make the biggest impact when they are personally branded, loaded with achievements, and optimized with the right keywords and phrases to attract hiring managers and recruiters in your field. Keep in mind that while appropriate keywords are essential, characters are limited, so space on LinkedIn must be used wisely.

To help separate you from the crowd and make a lasting impression with targeted audiences, I recommend taking a bold yet professional approach on LinkedIn. In most cases, I suggest using a first-person narrative to speak directly to potential employers and make a connection with the people who are assessing you through your profile.

E-NOTE COVER LETTERS

A well-crafted cover letter makes a positive impression right away—prompting employers and recruiters to call you for interviews. An e-note is a smart, concise, powerhouse letter designed exclusively for email. Some fields require cover letters, but most professionals need e-notes in today’s job market.

BIOGRAPHIES

Biographies are often requested as part of executive and professional job searches, and for board of directors nomination and interview processes. They can also be used for business plans, venture capital firm submissions, management consulting roles, websites, and executive marketing documents.

Your bio will provide a narrative—yet captivating—overview of your career highlights and accomplishments. If purchased as part of a package, it will align with the brand and design of your new presentation.

STRAIGHT-TO-RECRUITER RESUME DISTRIBUTION

Give your job search traction by distributing your resume and e-note to the right people at the right time. This service includes personalized resume distribution to a select group of recruiters, headhunters, and executive search firms.

The database consists of 16,000+ firms and 32,000+ retained and contingency recruiters at some of the nation’s top firms, such as Boyden, Egon Zehnder, Heidrick & Struggles, Korn Ferry, and Spencer Stuart.

Here’s how it works:

You’ll fill out a form to target your search by industry, position, salary range, and location. Then, I’ll oversee the distribution process for you, and send you a spreadsheet with each recruiter’s and headhunter’s contact information so you can follow up, build relationships, and stay in touch with the people who received your resume.

Need more information about executive resume distribution? Click here.


I have been doing this work for so long, I lost sight of how much I had grown year after year. Your words have infused new life into my career, and new confidence into my job search. Not only that...but I landed a new role within five weeks—at 30% higher salary. Thank you.
— T.S., Vice President, Supply Chain Operations